Are start-ups the stars among the applicants?
Start Ups have become a major competitor in the job market. But why? What makes start ups stand out and what can we learn from them?
Hip, hipper, start-up
Large corporations are still the number one employer of choice. But more and more graduates are looking for the challenge and want something new. A job in a start-up company seems to be more and more in demand.
They are passionate, young, dynamic, flexible, and above all innovative: Start-ups offer the new generation of employees exactly what they are looking for. They want to help shape the future, take responsibility and make a difference. They see their chance in new trend-oriented companies. A relaxed working atmosphere and flat hierarchies prevail there. There is enough room for ideas and developments.
The measure of all things: the concept of work-life balance is probably a must. For the employees of today and tomorrow, it is one of the factors that determines how satisfied you are with your job. Where people used to strive for a permanent job and security, they are now looking for flexibility. The trend is now even moving towards life-life balance. There is hardly any separation between private and professional life anymore. Private life must be compatible with the job. Home office and flexible working hours are benefits with which companies and especially start-ups can score points today.
Classic but not sexy
We have also found that classic business models are no longer considered particularly attractive. Classic advertising agencies no longer work. In order to remain competitive as a service provider and to remain interesting for new talents on the job market, you have to solve exciting projects with innovative ways. But how can an agency keep up in times of digital change?
We have decided on a transformation. We have developed from a classic advertising agency to a digital marketing agency. We want our clients to stand out from other companies and therefore focus on solutions that will still work tomorrow. We achieve this by relying on agile methods and designing the working environment accordingly.
Start-up character as benefit
We will soon be in our fourth business year. Whether you want to call us a start-up or not, we want to keep our initial spirit. We see the start-up character as a benefit. Not only for our work, but also for attracting new employees.
Young employees are demanding; they are looking for a team in which they can participate in decision-making and realize their ideas. At the same time they want to be part of current movements. Young marketers want to act as value creators.
In order to do justice to this, we pursue a strategy in our agency of working in interdisciplinary teams. Open communication therefore provides a lot of transparency and everyone has the opportunity to draw on the skills and creativity of others. This is how versatile and innovative solutions are created. Weekly meetings with the entire team ensure that everyone is picked up and brought up to date. Everyone can contribute their own ideas and so we in the agency inspire each other. This not only ensures a pleasant working atmosphere, but also promotes efficiency in the implementation of our projects.
Leaving new footprints instead of following in old ones
Agencies need to open up their structures and give their staff freedom. Only in this way can they work innovatively. If new ways of working are pursued and the team is provided with a flexible environment, not only the work performance but also the atmosphere and the motivation of each individual increases. To this end, in addition to the interdisciplinary working methods mentioned above, it is also advisable to design the office space in an open and relaxed manner. Start-ups offer lounges, relaxation rooms and connected workspaces.
Integrating creativity as a culture
The adaptation of the general conditions and the design of the office space create the conditions for free thinking. It is not for nothing that creativity is considered one of the top leadership skills in 2020. In times of rapid change and where consumers are constantly looking for something new and something better, companies must integrate creative processes into their work. This is the only way to offer innovative solutions.
We at Schwarz+Matt have regular meetings in which all competencies flow together. We discuss current projects across teams and a dynamic exchange of ideas takes place, ensuring that everyone gets a different perspective. In addition, we have designed the room structures in our new office so that we can change our workplace at any time. It is often enough to switch to the lounge and break out of your rigid thinking patterns.
Intrapreneurship and Lean Management
What often distinguishes start-ups? A young and highly committed management team that wants everything but being conventional. Start-ups show that companies can function without complex hierarchical structures and, above all, are much more attractive.
To create incentives and intrinsically motivate employees, it is advisable to give them more freedom. Breaking away from traditional work models and giving everyone more responsibility with flat hierarchies can encourage employees to become bolder, to push their own ideas forward and thus to set the entire company on a new course. With a flexible, cross-team and employee-oriented corporate culture, it is possible to solve challenges along the supply chain more efficiently and thus to work not only in a more customer-oriented but also, and above all, more innovative manner.
Be inspired by the younger ones
Why the new talents on the labour market are increasingly opting for start-ups should have become clear. If you want to attract young employees, you have to offer more than a good salary. Young workers have become more demanding and have other priorities. As value creators, they want to work in a creative environment. The fact is, a company can only be and remain successful if it has committed employees. In this respect, start-ups are one step ahead of long-established companies. Their charm, however, can be acquired through a few adjustments and can benefit from this in the long term.