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Educaro is an Edutech startup that leads people from non-European countries into western labour markets and study places. Educaro uses digital processes like e-learning, apps and global networking. In the context of the strong growth, the founders decided to relaunch the corporate design internationally.

As a first step, the brand positioning was intensified in terms of content and language and coordinated as a basis for further work. The central story in the communication is the “journey” from the country of origin to Germany.

The existing visual was reinterpreted for the logo relaunch and the corporate design also included the development of internationally understandable pictograms for analogue and digital use. The new corporate design also describes a new colour world for digital use.

So that the international websites can be converted country specific, the screen Design shows the employment of the Corporate Design.

Even for the office and learning rooms in the countries of origin, a separate room design was conceived that integrates elements of the travel motif into the design and defines rooms within the new colour world.

All features of the corporate design can be scaled indefinitely for new countries and occupational fields. At the same time Educaro is able to realize the implementations effectively and country-specifically independently and thus build up a strong brand. Mission? Accomplished.

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Details

Customer

Educaro GmbH

Industry

Service

Services

Marketing Consulting, Brand Positioning, Logo Development, Corporate Design, Icon Development, Website Concept, Screen Design, Interior Concept

Realisation

July 2019

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