Desire for bread

The bakery Kraus had two big wishes. It wanted to focus on the original values of the traditional bakery trade for customers and employees.

At the same time, she wanting to open special branches for a broad target group and making them more attractive for all generations. True to the principle “Smell, eat, smile”.

The new Kraus bakery website is dominated by baked goods and their development: from the spike to the flour to the bread, handmade and prepared according to proven recipes.

Traditions live and diligence can be felt here. The main reason for this is the high-quality photography, through which the viewer can smell the aroma of coffee and bread. In the location photos the familiar atmosphere of the branches becomes visible.

With the help of intuitive navigation, customers can quickly find their favourite product or the nearest branch. Future employees can find out about available positions in a separate area and apply online. This helps to eliminate the shortage of staff more quickly.

With “panpan – Die Brotmanufaktur”, a new concept was realized that is more oriented towards new gastronomy concepts. These branches are the ideal places for coffee lovers who appreciate the exceptional and love a short stop in a relaxed atmosphere. The concept is supported by social media channels with a panpan coffee school and insights into the manufactory, products and offers.

Both concepts focus on bread. And the people who do it.

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Details

Customer

B├Ąckerei Kraus GmbH

Industry

Food

Services

Website

Realisation

April 2019

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