{"id":42210,"date":"2026-03-25T14:08:36","date_gmt":"2026-03-25T13:08:36","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/?page_id=42210"},"modified":"2026-04-15T18:06:53","modified_gmt":"2026-04-15T16:06:53","slug":"herausforderungen","status":"publish","type":"page","link":"https:\/\/www.schwarz-matt.com\/de\/herausforderungen\/","title":{"rendered":"Herausforderungen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42210\" class=\"elementor elementor-42210\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d720fe e-con-full e-flex e-con e-parent\" data-id=\"1d720fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1151354 pt-300 elementor-widget elementor-widget-jet-engine-component-34656\" data-id=\"1151354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-34656.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-34656 .elementor-element.elementor-element-24b27fa{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-34656 .elementor-element.elementor-element-24b27fa:not(.elementor-motion-effects-element-type-background), .elementor-34656 .elementor-element.elementor-element-24b27fa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-34656 .elementor-element.elementor-element-db80e06 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-34656 .elementor-element.elementor-element-f1b16d0 .elementor-heading-title{color:var( --e-global-color-10a775a );}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"34656\" class=\"elementor elementor-34656 jet-listing-grid--34656 jet-component-instance-9870\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b27fa e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"24b27fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db80e06 h1-headline pb-100 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"db80e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Herausforderungen <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b16d0 h2-headline elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f1b16d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marken sind weder Einbahnstra\u00dfe noch starres Konstrukt. Wenn sich Produkte, Gesch\u00e4ftsmodelle oder M\u00e4rkte ver\u00e4ndern, muss die Marke mitziehen. Manchmal reicht ein neues Design. Manchmal braucht es eine grundlegende Ver\u00e4nderung, um langfristig relevant zu bleiben.\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c3cb69 e-con-full wrapper-sm pt-300 pb-300 e-flex e-con e-child\" data-id=\"3c3cb69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c8d1e1b e-grid e-con-full hide-plus e-con e-child\" data-id=\"c8d1e1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14e792d e-con-full e-flex e-con e-child\" data-id=\"14e792d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ef2ef bodytext elementor-widget elementor-widget-heading\" data-id=\"c3ef2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(\u00dcbersicht)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86f9a16 e-con-full e-flex e-con e-child\" data-id=\"86f9a16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-572f88e h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"572f88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wenn Marke entscheidet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5de38 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"8c5de38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unternehmen stehen immer wieder vor Wendepunkten: mehr Wettbewerb, neue Gesch\u00e4ftsmodelle, Zusammenschl\u00fcsse. Vieles ver\u00e4ndert sich gleichzeitig. Manches ist vorhersehbar, anderes kommt unerwartet. Was all diese Situationen gemeinsam haben: Die Marke wird zur entscheidenden Stellschraube f\u00fcr nachhaltigen Erfolg.\u00a0<\/p><p>Egal, ob ihr euch in einer dieser Phasen befindet oder einfach sp\u00fcrt, dass etwas nicht mehr passt \u2013 wir holen euch genau da ab und bringen eure Marke wieder auf den Punkt.\u00a0<\/p><p>\u00a0<\/p><p>H\u00e4ufige Herausforderungen in der Markenarbeit:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42da485 elementor-widget elementor-widget-jet-engine-component-42241\" data-id=\"42da485\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"entwickeln\" data-widget_type=\"jet-engine-component-42241.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-42241 .elementor-element.elementor-element-66ba65b{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:none;--border-style:none;}.elementor-42241 .elementor-element.elementor-element-66ba65b:not(.elementor-motion-effects-element-type-background), .elementor-42241 .elementor-element.elementor-element-66ba65b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-42241 .elementor-element.elementor-element-ed0f8c3{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-42241 .elementor-element.elementor-element-ed0f8c3 .elementor-divider-separator{width:100%;}.elementor-42241 .elementor-element.elementor-element-ed0f8c3 .elementor-divider{padding-block-start:0px;padding-block-end:0px;}.elementor-42241 .elementor-element.elementor-element-1acc492{--display:grid;--e-con-grid-template-columns:repeat(12, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--gap:var(--space-32) var(--space-32);--row-gap:var(--space-32);--column-gap:var(--space-32);--grid-auto-flow:row;border-style:none;--border-style:none;}.elementor-42241 .elementor-element.elementor-element-1acc492:not(.elementor-motion-effects-element-type-background), .elementor-42241 .elementor-element.elementor-element-1acc492 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-42241 .elementor-element.elementor-element-f697e98{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 2;}.elementor-42241 .elementor-element.elementor-element-955a668 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-42241 .elementor-element.elementor-element-0270994{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 3;}.elementor-42241 .elementor-element.elementor-element-50a3e98 img{width:80%;}.elementor-42241 .elementor-element.elementor-element-7d4093c{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 5;}.elementor-42241 .elementor-element.elementor-element-78c4e4a .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-42241 .elementor-element.elementor-element-78c4e4a > .elementor-widget-container{margin:-11px 0px 0px 0px;}.elementor-42241 .elementor-element.elementor-element-12ff2fa{color:var( --e-global-color-primary );}.elementor-42241 .elementor-element.elementor-element-12ff2fa a{color:var( --e-global-color-primary );}.elementor-42241 .elementor-element.elementor-element-12ff2fa a:hover, .elementor-42241 .elementor-element.elementor-element-12ff2fa a:focus{color:var( --e-global-color-primary );}.elementor-42241 .elementor-element.elementor-element-032fea6{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 2;}@media(min-width:1920px){.elementor-42241 .elementor-element.elementor-element-1acc492{--grid-auto-flow:row;}}@media(max-width:1366px){.elementor-42241 .elementor-element.elementor-element-1acc492{--grid-auto-flow:row;}}@media(max-width:1280px){.elementor-42241 .elementor-element.elementor-element-1acc492{--grid-auto-flow:row;}}@media(max-width:1200px){.elementor-42241 .elementor-element.elementor-element-1acc492{--grid-auto-flow:row;}}@media(max-width:880px){.elementor-42241 .elementor-element.elementor-element-1acc492{--grid-auto-flow:row;}}@media(max-width:767px){.elementor-42241 .elementor-element.elementor-element-1acc492{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-42241 .elementor-element.elementor-element-f697e98{grid-column:span 4;}.elementor-42241 .elementor-element.elementor-element-0270994{grid-column:span 4;}.elementor-42241 .elementor-element.elementor-element-0270994.e-con{--order:-99999 \/* order start hack *\/;}.elementor-42241 .elementor-element.elementor-element-50a3e98 img{width:100%;}.elementor-42241 .elementor-element.elementor-element-7d4093c{grid-column:span 4;}}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"42241\" class=\"elementor elementor-42241 jet-listing-grid--42241 jet-component-instance-9704\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ba65b e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"66ba65b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0f8c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed0f8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1acc492 e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"1acc492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f697e98 e-con-full e-flex e-con e-child\" data-id=\"f697e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955a668 bodytext elementor-widget elementor-widget-heading\" data-id=\"955a668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(01)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0270994 e-con-full e-flex e-con e-child\" data-id=\"0270994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4093c e-con-full e-flex e-con e-child\" data-id=\"7d4093c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c4e4a h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"78c4e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entwickeln <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ff2fa bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"12ff2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarken machen Unternehmen sichtbar. Gute Marken machen sie bedeutend. Sie sind das strategische Fundament und schaffen Wiedererkennung und Vertrauen. Gute Marken folgen keiner Laune, sondern entstehen mit System. Sie brauchen eine klare Vision und eine pr\u00e4zise Positionierung.<br><br>Wir entwickeln eure Marken strategisch und \u00fcbersetzen sie in eine klare Identit\u00e4t: von der Markenstrategie bis hin zum unverwechselbaren Design. So entstehen Marken, die den Unterschied machen. Marken f\u00fcr Morgen. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032fea6 e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"032fea6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcab403 elementor-widget elementor-widget-jet-engine-component-42241\" data-id=\"dcab403\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"expandieren\" data-widget_type=\"jet-engine-component-42241.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"42241\" class=\"elementor elementor-42241 jet-listing-grid--42241 jet-component-instance-7766\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ba65b e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"66ba65b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0f8c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed0f8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1acc492 e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"1acc492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f697e98 e-con-full e-flex e-con e-child\" data-id=\"f697e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955a668 bodytext elementor-widget elementor-widget-heading\" data-id=\"955a668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(02)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0270994 e-con-full e-flex e-con e-child\" data-id=\"0270994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4093c e-con-full e-flex e-con e-child\" data-id=\"7d4093c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c4e4a h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"78c4e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expandieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ff2fa bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"12ff2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWachstum ver\u00e4ndert alles. Auch die Anforderungen an die Marke. Neue M\u00e4rkte, Produkte oder Zielgruppen erfordern eine klare Struktur. Die Marke muss mitwachsen, in neuen Kontexten funktionieren und konsistent bleiben. Ohne an Identit\u00e4t zu  verlieren.<br><br>Wir helfen euch, eure Marke so weiterzuentwickeln, dass sie Wachstum tragen kann: vom Markteintritt bis in neue Gesch\u00e4ftsfelder. Mit klarer Strategie, scharfer Positionierung und einem skalierbaren Designsystem, das mitdenkt.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032fea6 e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"032fea6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f632abf e-con-full wrapper-sm e-flex e-con e-child\" data-id=\"f632abf\" data-element_type=\"container\" data-e-type=\"container\" id=\"differenzieren\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec5125 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8ec5125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f2e27 e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"59f2e27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-157bd09 e-con-full e-flex e-con e-child\" data-id=\"157bd09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1495bc bodytext elementor-widget elementor-widget-heading\" data-id=\"e1495bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(03)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a26df1 e-con-full e-flex e-con e-child\" data-id=\"7a26df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd091d0 e-con-full e-flex e-con e-child\" data-id=\"dd091d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157e87e h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"157e87e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differenzieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9a5db bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"3f9a5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn alle das Gleiche machen, sieht niemand mehr hin. In ges\u00e4ttigten M\u00e4rkten \u00e4hneln sich Angebote. Der Preis wird zum entscheidenden Faktor. Wer sich nicht klar abgrenzt, ist austauschbar.<\/p><p>Wir helfen euch, genau diesen Unterschied herauszuarbeiten. Mit Strategie, Design und Storytelling schaffen wir Marken, die nicht lauter sind, sondern unverwechselbar. Mit einer klaren Positionierung und einem Alleinstellungsmerkmal, das im Kopf bleibt.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-357fcf8 e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"357fcf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a473a wrapper-sm elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f0a473a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e86a4b1 e-con-full wrapper-sm e-flex e-con e-child\" data-id=\"e86a4b1\" data-element_type=\"container\" data-e-type=\"container\" id=\"zusammenfuehren\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657e68b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"657e68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-514198a e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"514198a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9e11079 e-con-full e-flex e-con e-child\" data-id=\"9e11079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df38d7 bodytext elementor-widget elementor-widget-heading\" data-id=\"8df38d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(04)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c803b68 e-con-full e-flex e-con e-child\" data-id=\"c803b68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e21ba4 e-con-full e-flex e-con e-child\" data-id=\"0e21ba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799d03e h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"799d03e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zusammenf\u00fchren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d861fa bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"3d861fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Unternehmen zusammenkommen, entsteht erstmal Chaos. Unterschiedliche Denkweisen prallen aufeinander, Strukturen greifen nicht ineinander und nach au\u00dfen fehlt eine klare Linie. Jetzt wird die Marke zum Klebstoff \u2013 intern und extern. Ohne klare Markenstrategie droht Wertverlust.<br \/><br \/>Wir schaffen den Rahmen f\u00fcr eure erfolgreiche \u00dcbernahme oder Fusion. Mit Strategie und Design f\u00fchren wir zusammen, was zusammengeh\u00f6rt. Und formen Markenidentit\u00e4ten, die verbinden statt zu verwirren. So entsteht eine Marke, die mehr ist als die Summe ihrer Teile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c25b30 e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"6c25b30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deeaa9e wrapper-sm elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"deeaa9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c344ef e-con-full wrapper-sm e-flex e-con e-child\" data-id=\"7c344ef\" data-element_type=\"container\" data-e-type=\"container\" id=\"neu-ausrichten\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1f056 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a1f056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee725d e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"bee725d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5cce890 e-con-full e-flex e-con e-child\" data-id=\"5cce890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40ba5d3 bodytext elementor-widget elementor-widget-heading\" data-id=\"40ba5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(05)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dd4d09 e-con-full e-flex e-con e-child\" data-id=\"0dd4d09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efaa2dc e-con-full e-flex e-con e-child\" data-id=\"efaa2dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55df44f h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"55df44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neu ausrichten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a02a1d bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"1a02a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manchmal passt es einfach nicht mehr. Wenn sich Gesch\u00e4ftsmodelle, Zielgruppen, Technologien oder M\u00e4rkte ver\u00e4ndern, f\u00fchlt sich die Marke nicht mehr stimmig an. Jetzt braucht es keinen Neustart, sondern eine gezielte Kurskorrektur.<br \/><br \/>Wir richten eure Marken gezielt neu aus und positionieren sie im ver\u00e4nderten Marktumfeld. Mit Markenstrategie und pr\u00e4zisen Anpassungen drehen wir die richtigen Stellschrauben \u2013 ohne das Rad neu zu erfinden. So entsteht eine Repositionierung, die Substanz hat und gleichzeitig eine neue Richtung vorgibt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebadd1c e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"ebadd1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6961fa8 wrapper-sm elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6961fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9925d elementor-widget elementor-widget-jet-engine-component-42241\" data-id=\"bd9925d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"ueberarbeiten\" data-widget_type=\"jet-engine-component-42241.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"42241\" class=\"elementor elementor-42241 jet-listing-grid--42241 jet-component-instance-4125\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ba65b e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"66ba65b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0f8c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed0f8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1acc492 e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"1acc492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f697e98 e-con-full e-flex e-con e-child\" data-id=\"f697e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955a668 bodytext elementor-widget elementor-widget-heading\" data-id=\"955a668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(06)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0270994 e-con-full e-flex e-con e-child\" data-id=\"0270994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4093c e-con-full e-flex e-con e-child\" data-id=\"7d4093c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c4e4a h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"78c4e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dcberarbeiten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ff2fa bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"12ff2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJedes System braucht hin und wieder ein Update. Auch Marken m\u00fcssen sich stetig weiterentwickeln. Wenn Erscheinungsbild oder Botschaft nicht mehr zeitgem\u00e4\u00df sind, braucht es oft keinen radikalen Umbruch. Ein Markenrefresh sch\u00e4rft das Profil, ohne es im Kern zu ver\u00e4ndern.<br><br>Wir modernisieren eure Marke, damit sie anschlussf\u00e4hig bleibt. Mit gezielten Eingriffen in Design, Kommunikation oder Strategie entwickeln wir sie behutsam weiter. So entsteht ein Markenupdate, das Wiedererkennbarkeit bewahrt und neue Wirkung entfaltet.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032fea6 e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"032fea6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74fd540 e-con-full wrapper-sm e-flex e-con e-child\" data-id=\"74fd540\" data-element_type=\"container\" data-e-type=\"container\" id=\"neupositionieren\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ddb07 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32ddb07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a16c3c4 e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"a16c3c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-564885a e-con-full e-flex e-con e-child\" data-id=\"564885a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f850166 bodytext elementor-widget elementor-widget-heading\" data-id=\"f850166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(07)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b80bae1 e-con-full e-flex e-con e-child\" data-id=\"b80bae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-883fef9 e-con-full e-flex e-con e-child\" data-id=\"883fef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82aab34 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"82aab34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neupositionieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff1392 bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"5ff1392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn sich M\u00e4rkte, Produkte oder die Wahrnehmung einer Marke grundlegend ver\u00e4ndern, reicht ein Update oft nicht mehr aus. Dann geht es nicht mehr um Feinjustierung, sondern um einen echten Neustart: Was macht euch eigentlich aus und wof\u00fcr wollt ihr stehen?<br \/><br \/>Wir entwickeln eure Marke: von der Analyse \u00fcber die Neupositionierung bis hin zur unverwechselbaren Identit\u00e4t. Das Rebranding sorgt f\u00fcr eine neue Wahrnehmung bei Kund:innen und \u00d6ffentlichkeit. Es entsteht eine Marke, die relevant ist und wieder wirkt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76068f8 e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"76068f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c2a99 elementor-widget elementor-widget-jet-engine-component-42241\" data-id=\"46c2a99\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"strukturieren\" data-widget_type=\"jet-engine-component-42241.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"42241\" class=\"elementor elementor-42241 jet-listing-grid--42241 jet-component-instance-8120\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ba65b e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"66ba65b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0f8c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed0f8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1acc492 e-grid e-con-full hide-plus pt-200 pb-200 e-con e-child\" data-id=\"1acc492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f697e98 e-con-full e-flex e-con e-child\" data-id=\"f697e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955a668 bodytext elementor-widget elementor-widget-heading\" data-id=\"955a668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(08)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0270994 e-con-full e-flex e-con e-child\" data-id=\"0270994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4093c e-con-full e-flex e-con e-child\" data-id=\"7d4093c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c4e4a h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"78c4e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strukturieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ff2fa bodytext reset-p-m pb-72 elementor-widget elementor-widget-text-editor\" data-id=\"12ff2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMit Wachstum wird es schnell un\u00fcbersichtlich. Neue Produkte, Services und Akquisitionen kommen dazu. Zusammenh\u00e4nge verschwimmen, neue Namen entstehen, und was intern gewachsen ist, wirkt nach au\u00dfen oft schwer verst\u00e4ndlich.<br><br>Wir bringen Struktur in gewachsene Brand Portfolios. Gemeinsam entwickeln wir eine klare Markenarchitektur, in der jedes Angebot seinen Platz hat und Zusammenh\u00e4nge sichtbar werden. So entsteht ein System, das intern funktioniert und nach au\u00dfen wirkt.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032fea6 e-con-full wrapper hide-plus e-flex e-con e-child\" data-id=\"032fea6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f43baf elementor-widget elementor-widget-jet-engine-component-35009\" data-id=\"0f43baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35009.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-35009 .elementor-element.elementor-element-2480224{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-35009 .elementor-element.elementor-element-2480224:not(.elementor-motion-effects-element-type-background), .elementor-35009 .elementor-element.elementor-element-2480224 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-35009 .elementor-element.elementor-element-aa05982{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-35009 .elementor-element.elementor-element-aa05982 .elementor-divider-separator{width:100%;}.elementor-35009 .elementor-element.elementor-element-aa05982 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.elementor-element.elementor-element-0b6f97b{grid-column:span 4;}.elementor-35009 .elementor-element.elementor-element-da61c4e{grid-column:span 4;}}@media(min-width:1920px){.elementor-35009 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}\/* Start custom CSS for image, class: .elementor-element-a29a072 *\/.elementor-35009 .elementor-element.elementor-element-a29a072 img {\n    aspect-ratio: 440\/548;\n    object-fit: cover;\n    object-position: center center;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"35009\" class=\"elementor elementor-35009 jet-listing-grid--35009 jet-component-instance-8443\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2480224 e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"2480224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa05982 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa05982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1c4da e-grid e-con-full hide-plus pt-100 pb-100 e-con e-child\" data-id=\"5d1c4da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9da1f4d e-con-full e-flex e-con e-child\" data-id=\"9da1f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4263cf0 bodytext elementor-widget elementor-widget-heading\" data-id=\"4263cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Neugesch\u00e4ft)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769ce95 e-con-full e-flex e-con e-child\" data-id=\"769ce95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29a072 elementor-widget elementor-widget-image\" data-id=\"a29a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2827\" height=\"3534\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg\" class=\"attachment-full size-full wp-image-33689\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg 2827w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-240x300.jpg 240w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-819x1024.jpg 819w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-768x960.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1229x1536.jpg 1229w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1638x2048.jpg 1638w\" sizes=\"(max-width: 2827px) 100vw, 2827px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b6f97b e-con-full e-flex e-con e-child\" data-id=\"0b6f97b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da61c4e e-con-full e-flex e-con e-child\" data-id=\"da61c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7932a0 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"d7932a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ansprechpartner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1955a bodytext reset-p-m elementor-widget elementor-widget-text-editor\" data-id=\"da1955a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAndr\u00e9 Schirmer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ed2b5 bodytext reset-p-m pb-80 elementor-widget elementor-widget-text-editor\" data-id=\"c5ed2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFounder &amp; Managing Director\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3206bd sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"e3206bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:0231%20177283-11\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-11<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66fb51 sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"b66fb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:andre.schirmer@schwarz-matt.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">andre.schirmer@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832751e sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"832751e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/andreschirmer\/?originalSubdomain=de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14b55c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b14b55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>(\u00dcbersicht) Wenn Marke entscheidet Unternehmen stehen immer wieder vor Wendepunkten: mehr Wettbewerb, neue Gesch\u00e4ftsmodelle, Zusammenschl\u00fcsse. Vieles ver\u00e4ndert sich gleichzeitig. Manches ist vorhersehbar, anderes kommt unerwartet. Was all diese Situationen gemeinsam haben: Die Marke wird zur entscheidenden Stellschraube f\u00fcr nachhaltigen Erfolg.\u00a0 Egal, ob ihr euch in einer dieser Phasen befindet oder einfach sp\u00fcrt, dass etwas nicht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42210","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Herausforderungen - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"Marken stehen immer wieder vor neuen Wendepunkten. 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