{"id":20470,"date":"2022-09-09T14:51:52","date_gmt":"2022-09-09T12:51:52","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/?post_type=leistungen&#038;p=20470"},"modified":"2022-09-12T09:08:14","modified_gmt":"2022-09-12T07:08:14","slug":"markenstimme","status":"publish","type":"leistungen","link":"https:\/\/www.schwarz-matt.com\/de\/leistungen\/markenstimme\/","title":{"rendered":"Markenstimme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20470\" class=\"elementor elementor-20470\" data-elementor-post-type=\"leistungen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c524e57 e-con-full e-flex e-con e-parent\" data-id=\"c524e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4963c0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a4963c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Markenstimme, die nach Erfolg klingt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ab565 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f3ab565\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In K\u00fcrze<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c12778 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3c12778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aba9b53 e-con-full e-flex e-con e-parent\" data-id=\"aba9b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab87cb4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ab87cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marken sollten nicht nur gut aussehen, sondern auch gut reden k\u00f6nnen.\u00a0 Auf Basis der Markenidentit\u00e4t evaluieren wir eine einzigartige Markenstimme und einen Tone-of-Voice, um Werte in Worte zu packen, die begeistern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-776681b e-con-full e-flex e-con e-parent\" data-id=\"776681b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b5ee1 elementor-widget elementor-widget-ucaddon_pulsing_icon_button\" data-id=\"39b5ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_pulsing_icon_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Pulsing Button -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Pulsing Button *\/\n\n#uc_pulsing_icon_button_elementor_39b5ee1\n{\n width:100%;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-btn\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-button\n{\n  display:flex;\n  transition:0.5s;\n  text-decoration:none;\n  align-items:center;\n  justify-content:center;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 a div.pulsing_icon_button\n{\n   align-items: center;\n    justify-content: center;\n    flex-direction: column; \n   display:flex;\n  position:relative;\n  transition:1s;\n\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .pulsing_icon_button i \n{\n\n  vertical-align:middle;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-spacing\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-pulse-effect\n{\n  position:relative;\n  display:block;\n}\n\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-pulse-effect:before\n{\n  content: '';\n    display: inline-block;\n    position: absolute;\n    top: -2px;\n    left: -2px;\n    bottom: -2px;\n    right: -2px;\n    border-radius: inherit;\n    border-width:1px;\n    border-style:solid;\n    animation: btnIconRipple 1s cubic-bezier(0.23, 1, 0.32, 1) both infinite;\n}\n\n@keyframes btnIconRipple {\n  0% {\n    border-width: 4px;\n            transform: scale(1);\n  }\n  80% {\n    border-width: 1px;\n            transform: scale(1.35);\n  }\n  100% {\n    opacity: 0;\n  }\n}\n\n\n<\/style>\n\n<div id=\"uc_pulsing_icon_button_elementor_39b5ee1\" >\n<div class=\"ue-call-to-action-btn\">\n  \n<div>    \n<a href=\"https:\/\/www.schwarz-matt.com\/de\/kontakt\/\" >\n  <div class=\"ue-call-to-action-button\">\n    <div class=\"pulsing_icon_button\"><div class=\"ue-btn-icon ue-pulse-effect\"><i class='fas fa-circle'><\/i><\/div><\/div>\n        <div class=\"ue-btn-spacing\"><\/div>\n    <div class=\"ue-btn-label\">Kontakt aufnehmen<\/div>\n    <div class=\"ue-btn-spacing\"><\/div>\n      <\/div>\n<\/a>\n<\/div>\n  \n  \n<\/div>\n<\/div>\n<!-- end Pulsing Button -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba53220 e-con-full e-flex e-con e-parent\" data-id=\"ba53220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-486b769 e-con-full e-flex e-con e-parent\" data-id=\"486b769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cff643 elementor-widget elementor-widget-template\" data-id=\"8cff643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"14117\" class=\"elementor elementor-14117\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-790a91a e-con-full e-flex e-con e-parent\" data-id=\"790a91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbea157 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-ucaddon_logo_marquee\" data-id=\"cbea157\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"ucaddon_logo_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Logo Marquee -->\n\n<style>\/* widget: Logo Marquee *\/\n\n#uc_logo_marquee_elementor_cbea157{\n  min-height:1px;\n  text-align: center;\n  position:relative;\n}\n\n#uc_logo_marquee_elementor_cbea157 *{\n  box-sizing:border-box;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee {\n\tdisplay: flex;\n\talign-items: center;\n\toverflow: hidden;\n    position: relative;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee > div {\n\tdisplay: inline-flex;\n\talign-items: center;\n\tflex: 0 0 auto;\n\twidth: auto;\n\toverflow: hidden;\n  \t\t\tanimation-name: marquee-to-left;\n    \tanimation-timing-function: linear;\n\tanimation-iteration-count: infinite;\n    }\n#uc_logo_marquee_elementor_cbea157 img{\n\twidth: 50%;\n  \theight: 100%;\n  \tobject-fit: contain;\n}\n\n\n#uc_logo_marquee_elementor_cbea157 .uc_logo_marquee_holder a{\n  height:100%;\n  width: 100%;\n  display:flex;\n  align-items: center;\n  justify-content:center;\n}\n\n\n\t@keyframes marquee-to-left {\n\tfrom {transform: translate(0,0)}\n\tto {transform: translate(-50%,0)}\n}\n\t\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_logo_marquee\" id=\"uc_logo_marquee_elementor_cbea157\" style=\"direction:ltr;\">\n   <div class=\"uc_marquee\" data-height=\"100px\" data-speed=\"8000\" data-mobile-items=\"2\" data-tablet-items=\"2\" data-desktop-items=\"5\" data-margin=\"56\" data-paused=\"true\" data-direction=\"left\">\n   \t\t<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/schauenburg_logo_white.png\" alt=\"Schauenburg\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/flixcheck_logo_white.png\" alt=\"Flixcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/abus_logo_white.png\" alt=\"Abus\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/medice_logo_white.png\" alt=\"Medice\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/gdata_logo_white.png\" alt=\"GData\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/vivawest_logo_white.png\" alt=\"Vivawest\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/Amprion_logo_white.png\" alt=\"Amprion\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/lensing_media_logo_white.png\" alt=\"Lensing Media\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/ebmpapst_logo_white.png\" alt=\"ebmpapst\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/crealize_logo_white.png\" alt=\"Crealize\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/helpcheck_logo_white.png\" alt=\"helpcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/yummy_logo_white.png\" alt=\"yummy\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/arodo_logo_white.png\" alt=\"Arodo\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/moellers_logo_white.png\" alt=\"M\u00f6llers\" class=\"uc_logo_marquee\">\n<\/div>\n\n   <\/div>\t\n<\/div>\n<!-- end Logo Marquee -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1503e78 e-con-full e-flex e-con e-parent\" data-id=\"1503e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a955d2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2a955d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leistungen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1213815 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1213815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a6fb13 e-con-full e-flex e-con e-parent\" data-id=\"3a6fb13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbe40e elementor-widget elementor-widget-heading\" data-id=\"0fbe40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wobei wir dir helfen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fddbb3 e-con-full e-flex e-con e-parent\" data-id=\"5fddbb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af5c47 accordion-leistungen elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"9af5c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1621\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1621\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Markenanalyse<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1621\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c4080\" class=\"ce ce-type-textmedia \"><div class=\"js-element go\"><p class=\"go\">Um deiner Marke eine Stimme zu geben, m\u00fcssen wir erstmal wissen, was sie ausmacht. Dazu setzen wir uns in einem Workshop zusammen und erarbeiten deine ganz eigene Markenstimme.<\/p><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1622\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1622\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Markenstimme<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1622\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Eine Markenstimme (oder Brand Voice) vermittelt die Pers\u00f6nlichkeit und den Kommunikationsstil deiner Marke auf sprachlicher Ebene. Anders als die Markentonalit\u00e4t, die situationsbedingt leicht variieren kann, bleibt die Markenstimme immer dieselbe.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1623\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1623\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Markentonalit\u00e4t<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1623\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Gemeinsam erarbeiten wir einen Tone-of-Voice, der die Tonalit\u00e4t deiner Marke beispielhaft f\u00fcr unterschiedliche Anwendungs- und Situationsbeispiele festh\u00e4lt. So ist sichergestellt, dass deine Marke immer den richtigen Ton trifft.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0174754 e-con-full e-flex e-con e-parent\" data-id=\"0174754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e71e18e e-con-full e-flex e-con e-parent\" data-id=\"e71e18e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcba007 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-template\" data-id=\"dcba007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7583\" class=\"elementor elementor-7583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-e74dd1b e-con-full e-flex e-con e-parent\" data-id=\"e74dd1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70f0a6e e-con-full e-flex e-con e-child\" data-id=\"70f0a6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353afb4 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"353afb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bereit, mit uns zu wachsen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf00c51 e-con-full e-flex e-con e-child\" data-id=\"cf00c51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ec2b9c e-con-full e-flex e-con e-child\" data-id=\"1ec2b9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9cc41 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6d9cc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ihr habt Fragen zu unseren Leistungen, unseren Projekten oder ben\u00f6tigt ein Angebot?<\/p><p><span style=\"background-color: transparent;\">Wir melden uns noch heute bei euch zur\u00fcck, stellen euch ein k<\/span><span style=\"background-color: transparent;\">ostenloses und unverbindliches Angebot in 48 Stunden und\u00a0<\/span><span style=\"background-color: transparent;\">kl\u00e4ren alle eure Fragen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730d3 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8e730d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:00492311772830\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-0<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307e94 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4307e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@schwarz-matt.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">info@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5297c e-con-full e-flex e-con e-child\" data-id=\"2f5297c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5b7c elementor-button-align-start elementor-mobile-button-align-stretch elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-form\" data-id=\"8eb5b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Kontaktformular\" aria-label=\"Kontaktformular\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7583\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8eb5b7c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Schwarz+Matt\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4aa48d3 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4aa48d3]\" id=\"form-field-field_4aa48d3\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_48a2ed0 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_48a2ed0]\" id=\"form-field-field_48a2ed0\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_ca4fe25 elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_ca4fe25]\" id=\"form-field-field_ca4fe25\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telefon\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Nur Nummern oder Telefon-Zeichen (#, -, *, etc) werden akzeptiert.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_271f379 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_271f379]\" id=\"form-field-field_271f379\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmensname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_9eb74ce elementor-col-100 elementor-field-required\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_9eb74ce]\" id=\"form-field-field_9eb74ce\" rows=\"5\" placeholder=\"Wie k\u00f6nnen wir euch helfen?*\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-datenverarbeitung elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[datenverarbeitung]\" id=\"form-field-datenverarbeitung\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-datenverarbeitung\">Ich bin mit der Verwendung meiner eingegeben Daten zur Verarbeitung meiner Anfrage einverstanden.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[honeypot]\" id=\"form-field-honeypot\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Senden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb669b e-con-full e-flex e-con e-parent\" data-id=\"aeb669b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63dee51 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"63dee51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Detail<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a66e3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"48a66e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77e3e48 e-con-full e-flex e-con e-parent\" data-id=\"77e3e48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8d0de elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a8d0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Macht der Worte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8eade e-con-full e-flex e-con e-parent\" data-id=\"7f8eade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b05264 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b05264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Markenstimme verschafft in visuell ges\u00e4ttigten M\u00e4rkten einen klaren Positionierungsvorteil und steuert die Wahrnehmung der Marke. Eine Stimme macht Marken lebensecht, nahbar und schafft bestenfalls einen unverwechselbaren Wiedererkennungswert.<\/p><p>Wie soll deine Marke auf andere wirken? All das wird durch die Markenstimme transportiert, sei diese nun eher professionell, verspielt, frech, jung oder konservativ.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d21299 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4d21299\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Eine Beziehung ohne Kommunikation = Keine Beziehung.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4817e6d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4817e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Markenstimme vermittelt sowohl die Werte als auch die Philosophie eines Unternehmens. Kurz gesagt: Die Markenpers\u00f6nlichkeit.<\/p><p>Wortwahl und Kommunikationsstil sind daf\u00fcr entscheidend, bleiben aber in der Regel stringent. Der Tonfall hingegen kann situationsbedingt leicht variieren, ohne dabei von den Unternehmenswerten und -\u00fcberzeugungen abzuweichen.<\/p><p>Gemeinsam erarbeiten wir einen Tone-of-Voice und eine Markenstimme, die im Wettbewerb auff\u00e4llt, deine Zielgruppe erreicht und zum Erfolgstreiber wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0861f80 e-con-full e-flex e-con e-parent\" data-id=\"0861f80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a226cd e-con-full e-flex e-con e-parent\" data-id=\"3a226cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9815319 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9815319\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eWir selbst erinnern uns eher an Menschen mit starker Pers\u00f6nlichkeit. Das gilt f\u00fcr Marken ebenso: Mit einer klaren Stimme gelingt es, sich abzuheben. Gepaart mit spannendem Storytelling wird so aus einer Brand eine Love Brand.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca0ec19 e-flex e-con-boxed e-con e-parent\" data-id=\"ca0ec19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c0859 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d7c0859\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_lisa_steinhoff_quadrat.png\" class=\"attachment-full size-full wp-image-20034\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_lisa_steinhoff_quadrat.png 1080w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_lisa_steinhoff_quadrat-300x300.png 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_lisa_steinhoff_quadrat-1024x1024.png 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_lisa_steinhoff_quadrat-150x150.png 150w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_lisa_steinhoff_quadrat-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb14fce elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fb14fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lisa Steinhoff, Editor und Copywriter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c5136 e-con-full e-flex e-con e-parent\" data-id=\"57c5136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e770273 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e770273\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg\" class=\"attachment-full size-full wp-image-8952\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fecfd87 e-con-full e-flex e-con e-parent\" data-id=\"fecfd87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ec3d0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"52ec3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prozess<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318291c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"318291c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a068754 e-con-full e-flex e-con e-parent\" data-id=\"a068754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9147a5c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9147a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie wir arbeiten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755a197 e-con-full e-flex e-con e-parent\" data-id=\"755a197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba09e24 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"ba09e24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-da0393d e-con-full e-flex e-con e-parent\" data-id=\"da0393d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf288e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bf288e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Denken<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6ce74 e-con-full e-flex e-con e-parent\" data-id=\"aa6ce74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46d591 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f46d591\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recherche und Analyse<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d83a4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9d83a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir raten nicht ins Blaue hinein. Wir wollen Unternehmen, Vorhaben und Ziele richtig kennenlernen und verstehen \u2013 gern bei einem Kaffee (muss auch nicht schwarz sein). Gemeinsam evaluieren wir die Positionierung, den Wettbewerb und die Architektur der Unternehmensmarke. Wir m\u00fcssen erstmal in deine Unternehmenskultur\u00a0<span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">eintauchen<\/span><span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">, damit wir sicher drauf los schwimmend unsere Bahnen ziehen k\u00f6nnen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a7f2f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"26a7f2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-824bfb6 e-con-full e-flex e-con e-parent\" data-id=\"824bfb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8c6b9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cd8c6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gestalten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f699783 e-con-full e-flex e-con e-parent\" data-id=\"f699783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca0381 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aca0381\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Konzeption und Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d9b84 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"99d9b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir geben deiner Markenpers\u00f6nlichkeit ein ausdrucksstarkes Gesicht. Damit du dein Unternehmen siehst, wie wir es sehen, erstellen wir ein Konzept, das Farben, Formen, Logo und Typo skizziert. Dein Go ist unser Startschuss und wir gehen ins Gestalten. Keine Idee geht verloren: In unseren Guidelines halten wir alles Wesentliche fest. Damit du ein solides Grundger\u00fcst hast, auf dem exzellent visualisierte Marken aufbauen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533deb8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"533deb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-1a09b19 e-con-full e-flex e-con e-parent\" data-id=\"1a09b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6826283 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6826283\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Machen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fae253 e-con-full e-flex e-con e-parent\" data-id=\"9fae253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d16d92 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1d16d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Realisierung und Kommunikation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9e8b0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5c9e8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gedankenschl\u00f6sser sind sch\u00f6n und gut\u2013 wir wollen herausragende Konzepte auch auf die Stra\u00dfe bringen. Als Digital-Natives unterst\u00fctzen wir dich beim Rollout deiner Marke. Ob Social Media Marketing, Ad-Kampagnen, Website und mehr \u2013 individuelle Ziele erfordern individuelle Leistungen. Wir geben t\u00e4glich alles. Unser unnachgiebiger Sinn f\u00fcr \u00c4sthetik und Innovation l\u00e4sst nichts anderes zu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d04b50 e-con-full e-flex e-con e-parent\" data-id=\"7d04b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23d687 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b23d687\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg\" class=\"attachment-full size-full wp-image-9022\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84147ee e-con-full e-flex e-con e-parent\" data-id=\"84147ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aecc5ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aecc5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAQ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6ccf8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2e6ccf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1183648 e-con-full e-flex e-con e-parent\" data-id=\"1183648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-995f463 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"995f463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Noch Fragen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd82102 e-con-full e-flex e-con e-parent\" data-id=\"cd82102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15bb13b e-con-full e-flex e-con e-parent\" data-id=\"15bb13b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efc68d elementor-widget-mobile__width-inherit accordion-faq elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"5efc68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9961\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9961\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Was ist eine Markenstimme?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9961\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Eine Markenstimme repr\u00e4sentiert die Markenpers\u00f6nlichkeit auf sprachlicher Ebene und tr\u00e4gt derart, neben dem Design auf visueller Ebene ma\u00dfgeblich zur Wahrnehmung von Brands bei.\u00a0<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9962\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9962\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Warum ist eine konsistente Markenstimme wichtig?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9962\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Eine Markenstimme repr\u00e4sentiert die ganz eigene Identit\u00e4t einer Marke und sorgt daf\u00fcr, dass sich Menschen mit dieser und den Werten identifizieren k\u00f6nnen. Einmal festgelegt, macht die Markenstimme Marketing kosteneffizienter: Wenn Marken bereits eine starke Identit\u00e4t haben, bedarf es weniger Erkl\u00e4rungen.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9963\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9963\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Wie wird ein Tone-of-Voice erstellt?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9963\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Um deine Markentonalit\u00e4t in einem Tone-of-Voice festhalten zu k\u00f6nnen, muss sich zun\u00e4chst die Frage gestellt werden, was, wem, wie, warum erz\u00e4hlt bzw. vermittelt werden soll. Kennen wir die Zielgruppe und sind uns einig, wie die individuelle Markenpers\u00f6nlichkeit wirken soll, evaluieren wir im n\u00e4chsten Schritt, welche Worte und Adjektive genau das treffend zum Ausdruck bringen. Auch legen wir fest, welche Kan\u00e4le wir bespielen und welche Tonalit\u00e4t dahingehend jeweils sinnig ist. Denn: Auf LinkedIn treffen Marken einen anderen Ton als beispielsweise auf TikTok.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27558d6 e-con-full e-flex e-con e-parent\" data-id=\"27558d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6612a9a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6612a9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ede6562 e-con-full e-flex e-con e-parent\" data-id=\"ede6562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aee2d0 animated-slow elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6aee2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:100,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deine Agentur f\u00fcr fesselndes Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4778a e-con-full e-flex e-con e-parent\" data-id=\"8a4778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688e41e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"688e41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als\u00a0Agentur f\u00fcr Branding und digitales Design\u00a0aus Dortmund haben sich unsere\u00a0Designer:innen und Brand Strateg:innen\u00a0auf die Entwicklung und Gestaltung herausragender Marken spezialisiert. Um den immer neuen Marktanforderungen unserer schnelllebigen Zeit entsprechen zu k\u00f6nnen, entwickeln wir\u00a0digitalstarke Designs, die einzigartig sind und es auch bleiben. Wir lernen nie aus und halten immer Ausschau nach neuen oder besseren L\u00f6sungen, um agil auf Trends und neue Anforderungen reagieren zu k\u00f6nnen.\u00a0<\/p><p>Unsere\u00a0marken-strategischen Workshops\u00a0dienen unserer Arbeit als essenzielles Fundament, auf dem die\u00a0Markenpositionierung, das\u00a0Naming, das Claiming, die Markenarchitektur, Markenwerte\u00a0und alles weitere aufbauen. Denn Marken wachsen nur von innen nach au\u00dfen erfolgreich nach oben. Dar\u00fcber hinaus unterst\u00fctzen wir Start-ups, Mittelstand, Unternehmen, Marken und Marketingabteilungen aber auch bei allen Aufgaben in den Bereichen\u00a0Corporate Design,\u00a0Grafikdesign,\u00a0Kommunikationsdesign,\u00a0Motion Design\u00a0und\u00a0Print Design.<\/p><p>Schwarz+Matt\u00a0hat es sich zur Aufgabe gemacht, die\u00a0Kommunikation durch Digitalisierung zu transformieren.\u00a0Unser Team b\u00fcndelt Expertisen im Bereich Design und unterst\u00fctzt dabei, den visuellen Markenauftritt nachhaltig zu verbessern und den Markenwert zu steigern.<\/p><p>Der Fokus unserer Arbeit liegt auf der\u00a0Implementierung integrativer Prozesse. Wir verfolgen das Ziel, nicht nur f\u00fcr, sondern mit unseren Kundinnen und Kunden zu arbeiten. Wir wollen\u00a0mehr als ein externer Dienstleister\u00a0sein \u2013 als Teil der internen Marketingabteilung unserer Kundinnen und Kunden. So ist es uns m\u00f6glich, neue Zielgruppen-Potenziale zu erschlie\u00dfen, bestehende Kundenbeziehungen zu intensivieren und das\u00a0Wachstum nachhaltig\u00a0zu\u00a0steigern.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-20470","leistungen","type-leistungen","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design, das den Markenwert steigert - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"Unsere Designer heben visuelle Identit\u00e4ten auf das n\u00e4chste Level. 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