{"id":20375,"date":"2022-09-06T14:24:32","date_gmt":"2022-09-06T12:24:32","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/?post_type=leistungen&#038;p=20375"},"modified":"2022-09-07T13:50:01","modified_gmt":"2022-09-07T11:50:01","slug":"markenpositionierung","status":"publish","type":"leistungen","link":"https:\/\/www.schwarz-matt.com\/de\/leistungen\/markenpositionierung\/","title":{"rendered":"Markenpositionierung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20375\" class=\"elementor elementor-20375\" data-elementor-post-type=\"leistungen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c524e57 e-con-full e-flex e-con e-parent\" data-id=\"c524e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4963c0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a4963c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marken&shy;positionierung, die differenziert<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ab565 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f3ab565\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In K\u00fcrze<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c12778 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3c12778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aba9b53 e-con-full e-flex e-con e-parent\" data-id=\"aba9b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab87cb4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ab87cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je klarer und eindeutiger die Positionierung, desto einpr\u00e4gsamer ist eine Marke bei den Verbraucher:innen. Aufbauend auf der Markenidentit\u00e4t, erarbeiten unsere Markenstrateg:innen eine gesch\u00e4rfte <strong>Markenpositionierung<\/strong>. Das Ziel? Die <strong>klare Abgrenzung zum Wettbewerb<\/strong> \u2013 nachhaltig und konsistent. F\u00fcr ein Markenimage, das garantiert im Kopf bleibt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-776681b e-con-full e-flex e-con e-parent\" data-id=\"776681b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b5ee1 elementor-widget elementor-widget-ucaddon_pulsing_icon_button\" data-id=\"39b5ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_pulsing_icon_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Pulsing Button -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Pulsing Button *\/\n\n#uc_pulsing_icon_button_elementor_39b5ee1\n{\n width:100%;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-btn\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-button\n{\n  display:flex;\n  transition:0.5s;\n  text-decoration:none;\n  align-items:center;\n  justify-content:center;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 a div.pulsing_icon_button\n{\n   align-items: center;\n    justify-content: center;\n    flex-direction: column; \n   display:flex;\n  position:relative;\n  transition:1s;\n\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .pulsing_icon_button i \n{\n\n  vertical-align:middle;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-spacing\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-pulse-effect\n{\n  position:relative;\n  display:block;\n}\n\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-pulse-effect:before\n{\n  content: '';\n    display: inline-block;\n    position: absolute;\n    top: -2px;\n    left: -2px;\n    bottom: -2px;\n    right: -2px;\n    border-radius: inherit;\n    border-width:1px;\n    border-style:solid;\n    animation: btnIconRipple 1s cubic-bezier(0.23, 1, 0.32, 1) both infinite;\n}\n\n@keyframes btnIconRipple {\n  0% {\n    border-width: 4px;\n            transform: scale(1);\n  }\n  80% {\n    border-width: 1px;\n            transform: scale(1.35);\n  }\n  100% {\n    opacity: 0;\n  }\n}\n\n\n<\/style>\n\n<div id=\"uc_pulsing_icon_button_elementor_39b5ee1\" >\n<div class=\"ue-call-to-action-btn\">\n  \n<div>    \n<a href=\"https:\/\/www.schwarz-matt.com\/de\/kontakt\/\" >\n  <div class=\"ue-call-to-action-button\">\n    <div class=\"pulsing_icon_button\"><div class=\"ue-btn-icon ue-pulse-effect\"><i class='fas fa-circle'><\/i><\/div><\/div>\n        <div class=\"ue-btn-spacing\"><\/div>\n    <div class=\"ue-btn-label\">Kontakt aufnehmen<\/div>\n    <div class=\"ue-btn-spacing\"><\/div>\n      <\/div>\n<\/a>\n<\/div>\n  \n  \n<\/div>\n<\/div>\n<!-- end Pulsing Button -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba53220 e-con-full e-flex e-con e-parent\" data-id=\"ba53220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-486b769 e-con-full e-flex e-con e-parent\" data-id=\"486b769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cff643 elementor-widget elementor-widget-template\" data-id=\"8cff643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"14117\" class=\"elementor elementor-14117\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-790a91a e-con-full e-flex e-con e-parent\" data-id=\"790a91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbea157 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-ucaddon_logo_marquee\" data-id=\"cbea157\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"ucaddon_logo_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Logo Marquee -->\n\n<style>\/* widget: Logo Marquee *\/\n\n#uc_logo_marquee_elementor_cbea157{\n  min-height:1px;\n  text-align: center;\n  position:relative;\n}\n\n#uc_logo_marquee_elementor_cbea157 *{\n  box-sizing:border-box;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee {\n\tdisplay: flex;\n\talign-items: center;\n\toverflow: hidden;\n    position: relative;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee > div {\n\tdisplay: inline-flex;\n\talign-items: center;\n\tflex: 0 0 auto;\n\twidth: auto;\n\toverflow: hidden;\n  \t\t\tanimation-name: marquee-to-left;\n    \tanimation-timing-function: linear;\n\tanimation-iteration-count: infinite;\n    }\n#uc_logo_marquee_elementor_cbea157 img{\n\twidth: 50%;\n  \theight: 100%;\n  \tobject-fit: contain;\n}\n\n\n#uc_logo_marquee_elementor_cbea157 .uc_logo_marquee_holder a{\n  height:100%;\n  width: 100%;\n  display:flex;\n  align-items: center;\n  justify-content:center;\n}\n\n\n\t@keyframes marquee-to-left {\n\tfrom {transform: translate(0,0)}\n\tto {transform: translate(-50%,0)}\n}\n\t\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_logo_marquee\" id=\"uc_logo_marquee_elementor_cbea157\" style=\"direction:ltr;\">\n   <div class=\"uc_marquee\" data-height=\"100px\" data-speed=\"8000\" data-mobile-items=\"2\" data-tablet-items=\"2\" data-desktop-items=\"5\" data-margin=\"56\" data-paused=\"true\" data-direction=\"left\">\n   \t\t<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/schauenburg_logo_white.png\" alt=\"Schauenburg\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/flixcheck_logo_white.png\" alt=\"Flixcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/abus_logo_white.png\" alt=\"Abus\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/medice_logo_white.png\" alt=\"Medice\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/gdata_logo_white.png\" alt=\"GData\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/vivawest_logo_white.png\" alt=\"Vivawest\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/Amprion_logo_white.png\" alt=\"Amprion\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/lensing_media_logo_white.png\" alt=\"Lensing Media\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/ebmpapst_logo_white.png\" alt=\"ebmpapst\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/crealize_logo_white.png\" alt=\"Crealize\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/helpcheck_logo_white.png\" alt=\"helpcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/yummy_logo_white.png\" alt=\"yummy\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/arodo_logo_white.png\" alt=\"Arodo\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/moellers_logo_white.png\" alt=\"M\u00f6llers\" class=\"uc_logo_marquee\">\n<\/div>\n\n   <\/div>\t\n<\/div>\n<!-- end Logo Marquee -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1503e78 e-con-full e-flex e-con e-parent\" data-id=\"1503e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a955d2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2a955d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leistungen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1213815 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1213815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a6fb13 e-con-full e-flex e-con e-parent\" data-id=\"3a6fb13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbe40e elementor-widget elementor-widget-heading\" data-id=\"0fbe40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wobei wir dir helfen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fddbb3 e-con-full e-flex e-con e-parent\" data-id=\"5fddbb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af5c47 accordion-leistungen elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"9af5c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1621\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1621\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Service- und Produktanalyse<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1621\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c4080\" class=\"ce ce-type-textmedia \"><div class=\"js-element go\"><p class=\"go\">Welches Problem l\u00f6st ihr mit welchem Produkt oder welcher Dienstleistung? Gemeinsam finden wir heraus, was deine Zielgruppe braucht und wie du dich \u00fcber die L\u00f6sung einer dieser Bedarfe differenzieren kannst.<\/p><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1622\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1622\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Wettbewerbsanalyse<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1622\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c4186\" class=\"ce ce-type-header \"><p class=\"go\">Wir untersuchen die Landschaft in deiner Branche: Wer bietet \u00e4hnliche L\u00f6sungen an? Welche M\u00f6glichkeiten und Chancen ergeben sich damit f\u00fcr dein Unternehmen?<\/p><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1623\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1623\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Alleinstellungsmerkmal<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1623\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Haben wir Wettbewerber und eure Dienstleistung genauer unter die Lupe genommen, soll es nun darum gehen, was dich und deine Marke einzigartig macht. Der sogenannte USP (unique selling point) definiert das \u00fcberzeugendste Argument, weshalb sich Menschen f\u00fcr dich und nicht f\u00fcr deine Wettbewerber entscheiden sollten.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1624\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1624\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Markenziele und -werte<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1624\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Ist der Ist-Zustand gekl\u00e4rt, ist f\u00fcr die Positionierung deiner Marke ebenfalls essenziell, was diese f\u00fcr konkrete Ziele verfolgt. Deine ganz eigene Unternehmensvision hilft dir am Ende dabei, dich von Wettbewerbern abzuheben und Menschen mit deinen Werten zu begeistern.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0174754 e-con-full e-flex e-con e-parent\" data-id=\"0174754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e71e18e e-con-full e-flex e-con e-parent\" data-id=\"e71e18e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcba007 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-template\" data-id=\"dcba007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7583\" class=\"elementor elementor-7583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-e74dd1b e-con-full e-flex e-con e-parent\" data-id=\"e74dd1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70f0a6e e-con-full e-flex e-con e-child\" data-id=\"70f0a6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353afb4 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"353afb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bereit, mit uns zu wachsen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf00c51 e-con-full e-flex e-con e-child\" data-id=\"cf00c51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ec2b9c e-con-full e-flex e-con e-child\" data-id=\"1ec2b9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9cc41 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6d9cc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ihr habt Fragen zu unseren Leistungen, unseren Projekten oder ben\u00f6tigt ein Angebot?<\/p><p><span style=\"background-color: transparent;\">Wir melden uns noch heute bei euch zur\u00fcck, stellen euch ein k<\/span><span style=\"background-color: transparent;\">ostenloses und unverbindliches Angebot in 48 Stunden und\u00a0<\/span><span style=\"background-color: transparent;\">kl\u00e4ren alle eure Fragen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730d3 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8e730d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:00492311772830\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-0<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307e94 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4307e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@schwarz-matt.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">info@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5297c e-con-full e-flex e-con e-child\" data-id=\"2f5297c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5b7c elementor-button-align-start elementor-mobile-button-align-stretch elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-form\" data-id=\"8eb5b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Kontaktformular\" aria-label=\"Kontaktformular\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7583\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8eb5b7c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Schwarz+Matt\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4aa48d3 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4aa48d3]\" id=\"form-field-field_4aa48d3\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_48a2ed0 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_48a2ed0]\" id=\"form-field-field_48a2ed0\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nachname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_ca4fe25 elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_ca4fe25]\" id=\"form-field-field_ca4fe25\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telefon\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Nur Nummern oder Telefon-Zeichen (#, -, *, etc) werden akzeptiert.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_271f379 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_271f379]\" id=\"form-field-field_271f379\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmensname*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_9eb74ce elementor-col-100 elementor-field-required\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_9eb74ce]\" id=\"form-field-field_9eb74ce\" rows=\"5\" placeholder=\"Wie k\u00f6nnen wir euch helfen?*\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-datenverarbeitung elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[datenverarbeitung]\" id=\"form-field-datenverarbeitung\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-datenverarbeitung\">Ich bin mit der Verwendung meiner eingegeben Daten zur Verarbeitung meiner Anfrage einverstanden.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[honeypot]\" id=\"form-field-honeypot\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Senden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb669b e-con-full e-flex e-con e-parent\" data-id=\"aeb669b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63dee51 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"63dee51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Detail<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a66e3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"48a66e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77e3e48 e-con-full e-flex e-con e-parent\" data-id=\"77e3e48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8d0de elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a8d0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie. Was. Wann. Warum. Wo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8eade e-con-full e-flex e-con e-parent\" data-id=\"7f8eade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b05264 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b05264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eine strategisch ausgereifte Markenpositionierung dient zun\u00e4chst der Abgrenzung zum Wettbewerb. Warum das wichtig ist? Nur, wenn du wei\u00dft, was dich als Brand einzigartig macht, was dein Alleinstellungsmerkmal ist, f\u00e4llt es dir leicht, das auch deiner Zielgruppe \u00fcberzeugend zu vermitteln. Denn unter einer Vielzahl \u00e4hnlicher Angebote, sollen sich Kund:innen f\u00fcr dich entscheiden. Das geht nur, wenn diese verstehen, was dich besser macht als andere. Klar definierte Positionierungsziele und eine strategische Ausrichtung machen&#8217;s m\u00f6glich.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d21299 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4d21299\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marken\u00adpositionierung: Grenzt ab. Pr\u00e4gt ein. Begeistert. Bindet.  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4817e6d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4817e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir evaluieren ein einpr\u00e4gsames und nachvollziehbares Markenversprechen, das im Kopf bleibt. Dabei bleiben wir der Marke treu, indem wir uns von innen nach au\u00dfen arbeiten. Als Teil der Marketingstrategie sorgen wir mit der Markenpositionierung f\u00fcr einpr\u00e4gsame Assoziationen bei deinen Kund:innen, sodass sie deine Marke den Wettbewerbern immer vorziehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c5136 e-con-full e-flex e-con e-parent\" data-id=\"57c5136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e770273 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e770273\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg\" class=\"attachment-full size-full wp-image-8952\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fecfd87 e-con-full e-flex e-con e-parent\" data-id=\"fecfd87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ec3d0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"52ec3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prozess<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318291c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"318291c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a068754 e-con-full e-flex e-con e-parent\" data-id=\"a068754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9147a5c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9147a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie wir arbeiten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755a197 e-con-full e-flex e-con e-parent\" data-id=\"755a197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba09e24 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"ba09e24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-da0393d e-con-full e-flex e-con e-parent\" data-id=\"da0393d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf288e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bf288e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Denken<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6ce74 e-con-full e-flex e-con e-parent\" data-id=\"aa6ce74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46d591 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f46d591\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recherche und Analyse<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d83a4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9d83a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir raten nicht ins Blaue hinein. Wir wollen Unternehmen, Vorhaben und Ziele richtig kennenlernen und verstehen \u2013 gern bei einem Kaffee (muss auch nicht schwarz sein). Gemeinsam evaluieren wir die Positionierung, den Wettbewerb und die Architektur der Unternehmensmarke. Wir m\u00fcssen erstmal in deine Unternehmenskultur\u00a0<span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">eintauchen<\/span><span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">, damit wir sicher drauf los schwimmend unsere Bahnen ziehen k\u00f6nnen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a7f2f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"26a7f2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-824bfb6 e-con-full e-flex e-con e-parent\" data-id=\"824bfb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8c6b9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cd8c6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gestalten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f699783 e-con-full e-flex e-con e-parent\" data-id=\"f699783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca0381 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aca0381\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Konzeption und Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d9b84 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"99d9b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir geben deiner Markenpers\u00f6nlichkeit ein ausdrucksstarkes Gesicht. Damit du dein Unternehmen siehst, wie wir es sehen, erstellen wir ein Konzept, das Farben, Formen, Logo und Typo skizziert. Dein Go ist unser Startschuss und wir gehen ins Gestalten. Keine Idee geht verloren: In unseren Guidelines halten wir alles Wesentliche fest. Damit du ein solides Grundger\u00fcst hast, auf dem exzellent visualisierte Marken aufbauen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533deb8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"533deb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-1a09b19 e-con-full e-flex e-con e-parent\" data-id=\"1a09b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6826283 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6826283\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Machen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fae253 e-con-full e-flex e-con e-parent\" data-id=\"9fae253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d16d92 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1d16d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Realisierung und Kommunikation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9e8b0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5c9e8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gedankenschl\u00f6sser sind sch\u00f6n und gut\u2013 wir wollen herausragende Konzepte auch auf die Stra\u00dfe bringen. Als Digital-Natives unterst\u00fctzen wir dich beim Rollout deiner Marke. Ob Social Media Marketing, Ad-Kampagnen, Website und mehr \u2013 individuelle Ziele erfordern individuelle Leistungen. Wir geben t\u00e4glich alles. Unser unnachgiebiger Sinn f\u00fcr \u00c4sthetik und Innovation l\u00e4sst nichts anderes zu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d04b50 e-con-full e-flex e-con e-parent\" data-id=\"7d04b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23d687 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b23d687\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg\" class=\"attachment-full size-full wp-image-9022\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84147ee e-con-full e-flex e-con e-parent\" data-id=\"84147ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aecc5ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aecc5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAQ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6ccf8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2e6ccf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1183648 e-con-full e-flex e-con e-parent\" data-id=\"1183648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-995f463 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"995f463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Noch Fragen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd82102 e-con-full e-flex e-con e-parent\" data-id=\"cd82102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15bb13b e-con-full e-flex e-con e-parent\" data-id=\"15bb13b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efc68d elementor-widget-mobile__width-inherit accordion-faq elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"5efc68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9961\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9961\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Warum ist eine Markenpositionierung wichtig?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9961\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Die Markenpositionierung soll daf\u00fcr sorgen, dass deine Marke sich in den K\u00f6pfen der Verbraucher:innen einpr\u00e4gt \u2013 und dabei von anderen Marken abgrenzbar ist. Sie erleichtert es Menschen einzusch\u00e4tzen, was sie von der Marke erwarten k\u00f6nnen und wof\u00fcr sie steht, damit diese sich mit der Marke identifizieren k\u00f6nnen.\u00a0 Je konkreter und nachvollziehbarer ein Markenversprechen, desto einpr\u00e4gsamer die Marke. Die Markenpositionierung muss sich daher sowohl glaubw\u00fcrdig aus der Marke heraus entwickeln als auch attraktiv f\u00fcr die Zielgruppe sein.<br \/><br \/><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9962\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9962\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Was sind die Komponenten einer Markenpositionierung<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9962\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Eine ganzheitliche Markenpositionierung setzt sich aus mehreren Komponenten zusammen:<\/p><ul class=\"list-plus\"><li>Rationaler Vorteil wie Nutzen f\u00fcr Kund:innen (z.B. herausragende Qualit\u00e4t der Marke etc.)<\/li><li>Emotionale Bindung der Verbraucher:innen zur Marke<\/li><li>Alleinstellungsmerkmal: warum sollte ausgerechnet deine Marke sein)<\/li><li>Normen und Werte der Marke<\/li><li>Designelemente und sichtbare Darstellung der Marke<\/li><li>Produkte oder Dienstleistungen, entstanden aus konkreten Markenelementen<\/li><\/ul><p>First Step? Erst wird die Markenpositionierung intern als \u00fcbergeordnetes Leitbild festgelegt. Next Step?\u00dcber einen <strong>Claim oder einen Slogan<\/strong> an die \u00d6ffentlichkeit weitertragen.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9963\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9963\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Welches Ziel wird bei der Markenpositionierung verfolgt?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9963\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Die Markenpositionierung soll Kund:innen dabei helfen, ein ganz konkretes Bild von einer Marke zu erhalten. Nehmen Kund:innen ein Produkt oder eine Dienstleistung positiv wahr, sind sie eher dazu bereit, bei dieser Marke einzukaufen und sie anderen weiterzuempfehlen.<br \/>Die klare Positionierung stellt das Alleinstellungsmerkmal der Marke heraus \u2013 damit sie sich vom Wettbewerb abhebt. Eine klare Positionierung ist ein massiver Wettbewerbsvorteil, der nicht nur zu der <strong>Kundenbindung<\/strong>\u00a0und der\u00a0<strong>Markentreue<\/strong>, sondern auch zur\u00a0<strong>Neukundengewinnung<\/strong> beitr\u00e4gt. Deshalb kann die Positionierung sich sogar positiv auf den Umsatz auswirken. I<\/p><p>Im Fokus einer Markenpositionierung stehen u.a. folgende Fragen:<\/p><ul class=\"list-plus\"><li>Wie kann sich die Marke von Wettbewerbern abheben und ihr Angebot differenzieren?<\/li><li>Wie kann die Zielgruppe erreicht und die Interaktion mit ihr erh\u00f6ht werden?<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9964\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9964\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Welche Verantwortlichen werden f\u00fcr eine Markenpositionierung ben\u00f6tigt?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9964\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Unternehmensf\u00fchrung und Marketingabteilung sind zun\u00e4chst die Leads, wenn es um eine Ausarbeitung der Markenidentit\u00e4t geht. Diese dient allerdings nur dann als sinnvolle Grundlage f\u00fcr eine Markenpositionierung, wenn auch die Mitarbeiter:innen den ausgearbeiteten Punkten stehen.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9965\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"5\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9965\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Wie sieht das Vorgehen einer Positionierung aus?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9965\" class=\"jet-toggle__content\" data-toggle=\"5\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Die Markenpositionierung ist quasi eine Art Steuerungsinstrument, das den Aufbau eines starken Markenimages sowie einer Markenidentit\u00e4t erm\u00f6glicht. Es dauert mitunter etwas l\u00e4nger, bis sich das Image einer Marke in den K\u00f6pfen der Verbraucher:innen gefestigt hat. Daher sollte sich die Marke mit Eintritt in den Markt selbst positionieren \u2013 hier spricht man dann von einer aktiven Markenpositionierung.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27558d6 e-con-full e-flex e-con e-parent\" data-id=\"27558d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6612a9a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6612a9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ede6562 e-con-full e-flex e-con e-parent\" data-id=\"ede6562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aee2d0 animated-slow elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6aee2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:100,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deine Agentur f\u00fcr strategische Marken&shy;positionierung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4778a e-con-full e-flex e-con e-parent\" data-id=\"8a4778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688e41e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"688e41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als\u00a0<span style=\"font-weight: bolder;\">Agentur f\u00fcr Branding und digitales Design<\/span>\u00a0aus Dortmund haben sich unsere\u00a0<span style=\"font-weight: bolder;\">Designer:innen und Brand Strateg:innen<\/span>\u00a0auf die Entwicklung und Gestaltung herausragender Marken spezialisiert. Um den immer neuen Marktanforderungen unserer schnelllebigen Zeit entsprechen zu k\u00f6nnen, entwickeln wir\u00a0<span style=\"font-weight: bolder;\">digitalstarke Designs<\/span>, die einzigartig sind und es auch bleiben. Wir lernen nie aus und halten immer Ausschau nach neuen oder besseren L\u00f6sungen, um agil auf Trends und neue Anforderungen reagieren zu k\u00f6nnen.\u00a0<\/p><p>Unsere\u00a0<b>marken-strategischen Workshops<\/b>\u00a0dienen unserer Arbeit als essenzielles Fundament, auf dem die <b>Markenpositionierung<\/b>, das <b>Naming, das Claiming, die Markenarchitektur <\/b>und alles weitere aufbaut. Denn Marken wachsen nur von innen nach au\u00dfen erfolgreich nach oben. Dar\u00fcber hinaus unterst\u00fctzen wir Start-ups, Mittelstand, Unternehmen, Marken und Marketingabteilungen aber auch bei allen Aufgaben in den Bereichen <b>Corporate Design,\u00a0<\/b><span style=\"font-weight: bolder;\">Grafikdesign<\/span>,\u00a0<span style=\"font-weight: bolder;\">Kommunikationsdesign<\/span>,\u00a0<span style=\"font-weight: bolder;\">Motion Design<\/span>\u00a0und\u00a0<span style=\"font-weight: bolder;\">Print Design<\/span>.<\/p><p><span style=\"font-weight: bolder;\">Schwarz+Matt<\/span>\u00a0hat es sich zur Aufgabe gemacht, die\u00a0<span style=\"font-weight: bolder;\">Kommunikation durch Digitalisierung zu transformieren.<\/span>\u00a0Unser Team b\u00fcndelt Expertisen im Bereich Design und unterst\u00fctzt dabei, den visuellen Markenauftritt nachhaltig zu verbessern und den Markenwert zu steigern.<\/p><p>Der Fokus unserer Arbeit liegt auf der\u00a0<span style=\"font-weight: bolder;\">Implementierung integrativer Prozesse<\/span>. Wir verfolgen das Ziel, nicht nur f\u00fcr, sondern mit unseren Kundinnen und Kunden zu arbeiten. Wir wollen\u00a0<span style=\"font-weight: bolder;\">mehr als ein externer Dienstleister<\/span>\u00a0sein \u2013 als Teil der internen Marketingabteilung unserer Kundinnen und Kunden. So ist es uns m\u00f6glich, neue Zielgruppen-Potenziale zu erschlie\u00dfen, bestehende Kundenbeziehungen zu intensivieren und das\u00a0<span style=\"font-weight: bolder;\">Wachstum nachhaltig<\/span>\u00a0zu\u00a0<span style=\"font-weight: bolder;\">steigern<\/span>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-20375","leistungen","type-leistungen","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design, das den Markenwert steigert - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"Unsere Designer heben visuelle Identit\u00e4ten auf das n\u00e4chste Level. 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